Execplaced / Lead price index
Lead price index, November 2026
The median price of one lead on Execplaced is £57 in the UK ($75 in the US), across 11 trades, ranging from £45 to £76.
Every trade's price per lead in pounds and dollars, what the work is typically worth (1 trades) and what another lead site is reported to charge (0 trades), each with its source. Read from the live catalogue on 2026-11-09; outside figures as read in September 2026 and November 2026. Updated monthly.
| Sector | Trades | Median (UK) | Median (US) |
|---|---|---|---|
| General management | 1 | £76 | $100 |
| Finance leadership | 2 | £66.50 | $87.50 |
| Marketing leadership | 1 | £57 | $75 |
| Operations leadership | 1 | £57 | $75 |
| People leadership | 1 | £57 | $75 |
| Technology leadership | 3 | £57 | $75 |
| Boards | 2 | £51 | $67.50 |
| Trade | UK price | US price | Typical work | Another lead site |
|---|---|---|---|---|
| Board chairs | £57 | $75 | Not published | None published |
| Non-executive directors | £45 | $60 | Not published | None published |
| Fractional & part-time CFOs | £57 | $75 | £2,988 to £80,000 First 12 months of a retainer: from a light virtual FD package (GBP 249 a month) through one to four days a month (GBP 1,500 to 5,000 a month) to two days a week for a mid-market FD (about GBP 80,000 a year). Most SME engagements are one day a week or less (FD Capital's worked example: GBP 32,500 a year)., fredmichael.co.uk | None published |
| Interim CFOs & finance directors | £76 | $100 | Not published | None published |
| Interim managing directors & CEOs | £76 | $100 | Not published | None published |
| Fractional CMOs & marketing directors | £57 | $75 | Not published | None published |
| Fractional COOs & operations directors | £57 | $75 | Not published | None published |
| Fractional CHROs & HR directors | £57 | $75 | Not published | None published |
| Fractional & virtual CISOs | £57 | $75 | Not published | None published |
| Fractional CTOs | £57 | $75 | Not published | None published |
| Fractional heads of AI | £57 | $75 | Not published | None published |
- Each trade has one price, set from what a job in that trade is worth: the typical value of the work from published prices (linked per row), the share of exclusive enquiries that usually turn into work, and the share of a job's value firms normally spend winning one. It is checked against what Google Ads charges for one enquiry in that trade and against what other lead sites are reported to charge.
- Prices are set in US dollars and shown in pounds at the published list rate of 2026-10-01 (1 US dollar = 0.75565 pounds), rounded to a whole pound. The same rate is what a UK firm is charged.
- "Typical work" and "Another lead site" are figures other people publish, as read in September 2026 and November 2026, each linked to its page. Where nobody publishes one, the cell says so and no figure is printed. Other sites' prices change: check each platform for its current rate.
- Enquiry counts per trade are not shown yet: no trade has had 5 or more in the last 30 days to show. How enquiries are produced and checked: how leads are made.
- Cite as: Execplaced lead price index, November 2026, https://execplaced.com/lead-price-index.
- Licence: you may cite and reuse these figures, the CSV and JSON files, and the price figures on each trade's page, with attribution: a link to the page cited. Republishing the tables wholesale without that link is not permitted. Figures other people publish (job values, another lead site's price, a firm's own price) stay theirs: cite their page too.
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