Execplaced / Lead prices
What a lead costs, trade by trade
Every trade Execplaced sells enquiries for, with its price per lead, what the work is typically worth, and what another lead site is reported to charge. 11 trades; 1 with a published job value. Figures as read in September 2026 and November 2026.
Prices in pounds. Show in US dollars
The same figures as data, UK and US, with medians by sector and CSV and JSON downloads: lead price index.
| Trade | Our price per lead | Typical work | Another lead site |
|---|---|---|---|
| Board chairs | £57 | Not published | None published |
| Non-executive directors | £45 | Not published | None published |
| Fractional & part-time CFOs | £57 | £2,988 to £80,000 First 12 months of a retainer: from a light virtual FD package (GBP 249 a month) through one to four days a month (GBP 1,500 to 5,000 a month) to two days a week for a mid-market FD (about GBP 80,000 a year). Most SME engagements are one day a week or less (FD Capital's worked example: GBP 32,500 a year). | None published |
| Interim CFOs & finance directors | £76 | Not published | None published |
| Interim managing directors & CEOs | £76 | Not published | None published |
| Fractional CMOs & marketing directors | £57 | Not published | None published |
| Fractional COOs & operations directors | £57 | Not published | None published |
| Fractional CHROs & HR directors | £57 | Not published | None published |
| Fractional & virtual CISOs | £57 | Not published | None published |
| Fractional CTOs | £57 | Not published | None published |
| Fractional heads of AI | £57 | Not published | None published |
- We start from what the work is worth to the firm: the typical value of a job in that trade, from published prices, and first-year fees for recurring work.
- We multiply it by the share of exclusive enquiries that usually turn into work, and by the share of a job's value firms normally spend winning one.
- We check the result against what Google Ads charges for one enquiry in that trade and against what other lead sites charge.
- The price sits below what the lead is worth, so a firm that wins its usual share of work keeps most of the margin.
1 credit = £1. You see the job and the area before you pay, and each lead is offered to one firm at a time. Other sites' prices are as reported by the publications linked on each trade's page; check each platform for current rates.
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